Android was the biggest driver of smartphone shipments in Q2, as Android-based smartphone shipments were up 379% year-over-year, coming in at 51.9 million total units shipped. Apple also fared well, with iOS overtaking Nokia's Symbian platform to rise from third to second place. Apple also became the world's leading individual smartphone vendor, stripping Nokia of its long-held leadership position.
The globe is a competitive market, and its lessons are applicable to the US market. Android is the fastest growing mobile platform as well as the most numerous. Digital advertising should begin to be seen as either being the same as mobile advertising or as subservient to mobile advertising.
Fortunately Android offers more options for app development than iOS does. This means the barriers to entry into the app market are lower for Android smartphones.
Agencies need to seize this lower capital need and platform growth as they designs campaigns.
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